Tom Martin: Using Content as Your New Sales Force


Tom Martin, author of  The Invisible Sale, will be speaking about  Using Content as Your New Sales Force

Today’s self-educating buyers are hiding behind the anonymity of a Google search and an abundance of free digital content to conduct pre-purchase research thus cutting your company’s sales force out of the process. 

In this session you’ll learn how to find and convert these invisible buyers, by harnessing the power of Propinquity — the science of relationship formation — combined with social media, content and email marketing to create your own Painless Prospecting platform.

Content Marketing World 2014

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