How Small Businesses Can Effectively Use Facebook for Marketing

Facebook has been a useful social media tool for businesses for years. Facebook has implemented changes that have made posts from business pages appear less in Newsfeeds.

This guide will help you with the very basics of using Facebook marketing for your small business and help you understand the following:

  • Decreased organic reach.
  • Solutions to get posts seen.
  • Advertising goals and basics.
  • Managing ads and social presence.

How can small businesses use Facebook effectively for marketing activities?

1. Get your post seen on Facebook

Organic reach is when your posts show up in your followers’ Newsfeed. You may notice that your Facebook business posts do not get many likes and shares this way. This is because Facebook’s organic reach is down. Photo and status updates are now shown to fewer and fewer people. For a user to see all of your business’s Facebook content, they must now visit your Facebook page directly.

2. Shareable Content is the Solution

Organic content is still valuable on Facebook. Just because the post reach is lower than before does not mean that no one will see your posts. Facebook rewards businesses for content that is liked and shared. What does that mean? The more people who like or share a particular post, the more that post will appear in the Newsfeed of other Facebook users. Post content that will engage your followers! One of such post is this one on seventh day adventist diet health benefits.

What is Shareable?

Shareable content includes pictures and status updates that your customers will intereact with. Post updates with information and content that potential customers will enjoy.

Examples of shareable content:

3. Advertisement Basics

Like other forms of media and communications, paid advertising on Facebook will go further than organic reach. Advertisements should be visually stimulating. Your ad needs to be an eye-catching photo or video. In fact, Facebook actually imposes a rule that photos used in ads must contain less than 20% text. The less text, the better!